How do I choose between the experiences in Martina Franca?

Start with how you want to spend the day. Wine lovers can pick between a guided tasting with local appetizers, a winery tour in the Itria Valley or dinner under the stars in a vineyard. Active travellers tend to prefer the e-bike routes through trulli country, while food-focused visitors often choose a pasta-making class or a typical Apulian menu.

Do Martina Franca activities suit short visits?

Yes. Many experiences run two to three hours, so they fit easily around a morning or afternoon in the old town. Longer options such as the pasta class or the vineyard dinner take around three to four hours and work well as the main event of a day.

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Apulia · Italy

Things to do in Martina Franca, Apulia

Average rating4.8Median price$78

Top experiences in Martina Franca

47 experiencesranked by rating and review volume

About Martina Franca

Martina Franca is the baroque jewel of the Itria Valley, a town of whitewashed lanes, wrought-iron balconies and a lively passeggiata that spills out of Piazza Plebiscito every evening. It also makes an ideal base for the countryside around it, whether you join a Locorotondo & Martina Franca: Guided E-bike Loop Tour in the Itria Valley past trulli and vineyards, or settle in for a Apulia: Winery Tour & Premium Wine Tasting in the Itria Valley just outside town.

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Frequently asked questions

Book as early as you can for spring and early autumn, when the Itria Valley is at its best and small-group tastings, e-bike loops and trullo dinners fill up quickly. Summer evenings and the festival season around Martina Franca also sell out fast.